MAM
Arnab Mitra to head Digital at Starcom MediaVest Group India
MUMBAI: Arnab Mitra has been appointed as the national director – Digital at Starcom MediaVest Group (SMG) India.
Mitra will report to SMG India CEO Mallikarjunadas CR.
Mitra takes charge today and will be based in Mumbai. He moves in from MediaContacts, a Havas Digital Company, where he was regional director – South Asia.
Along with the branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research and Business Impact functions, Mitra will be part of the National Leadership Team at SMG India.
According to an official communique, “This appointment is in line with the vision to take Starcom MediaVest Group to the next level building it on the three pillars of research & insights, digital and content.”
Mitra has spent nearly a decade with leading digital companies including three years in London with Purple Media, a UK based agency, where he was instrumental in launching and implementing their affiliate network across Europe.
Mitra has also worked with Ignitee and Pinstorm before moving to the Havas group.
Says Mallikarjunadas CR, “We were looking for someone with robust experience to head our Digital business. In Arnab we have found the right person who will drive our digital offering and lead the digital teams across the company. His international experience in one of the most evolved digital markets is going to be of great benefit to clients and teams within.”
Mitra added, “I’m excited about leading the Digital offering at Starcom MediaVest Group. This is a company which is way ahead of its times in its philosophy and focused in a huge way on digital and innovation. I’m looking forward to contributing to its growth and success as it writes a new chapter in its history.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
