Brands
#ARM Worldwide, Huami’s Amazfit launch WhatsApp helpline for doctors and hospitals to fight COVID19
MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing and communication consultancy in support with a global technology leader, Huami Amazfit has announced the launch of a dedicated Whatsapp helpline for doctors and hospitals who are in need of hygiene supply and high-quality masks. Yesterday they already donated high-quality N95 masks & some protective suits to multiple Hospitals including AIIMS New Delhi, Manipal Hospital. They also announced a donation to MP Mahesh Sharma, in Noida for helping people fighting against the coronavirus pandemic. After the outbreak of COVID-19, the situation being faced across the globe is challenging and difficult. India is a densely populated country; it’s recommended to plan and take all necessary measures to combat the disease collectively.
“On behalf of Huami, we are open for all requests from doctors & hospitals or any government authority for providing support for various hygiene essentials & Supply. I have converted my alternate no for this cause & Interested authority can directly reach out to our WhatsApp support line +91-85954 38550,” says #ARM Worldwide CEO Honey Singh while launching the WhatsApp helpline for Doctors, Hospitals & front liner's who are leading the Fights against Corona.
“With a belief that the worsening condition of COVID-19 doesn’t go out of control in India. We want to extend our support to the government authorities and leading hospitals who are working really well during this tough time where the nation is facing a shortage of masks and hygiene essentials. We are thankful to Dr. Mahesh Sharma Honorable Member of Parliament and also a noble Doctor by profession, for giving us a chance to work towards this social cause and give our utmost contribution during this hard time” says PR innovations (Managing India Business Amazfit) CEO CP Khandelwal.
“Celebrating the human spirit of aid and positivity to combat the COVID-19 Pandemic through this generous gesture, Manipal Hospital, Dwarka gives heartfelt thanks to Huami Amazfit, PR Innovations and Honey Singh, CEO #ARM Worldwide, for donating N-95 masks to us at this tough time,” says Pramod Alagharu, CEO, Manipal Hospitals Dwarka CEO Pramod Alagharu.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
