MAM
#ARM Worldwide: A decade of digital excellence & future vision unveiled
Mumbai: #ARM Worldwide, the leading digital marketing and communications partner, has commemorated the 10th anniversary of the company’s inception. Through these remarkable years, the organisation has been delivering exceptional digital marketing solutions and services. To mark this significant milestone, #ARM Worldwide unveiled its celebration theme – ARM ‘X’treme – encapsulating its forward-thinking approach to embracing the Xtreme future of digital marketing.
ARM ‘X’treme is a tribute to the organisation’s exponential growth over the past decade. This theme embodies #ARM Worldwide’s visionary outlook, aiming to revolutionise online marketing through Xtreme campaigns, strategies, creatives, tech innovations, and pioneering methodologies. Accompanying the theme, #ARM Worldwide proudly introduces a new logo to commemorate this decade-long journey. The new logo signifies the company’s evolution, capturing its dynamic and forward-thinking essence. It embodies the mission of crafting impactful digital experiences that propel businesses to new heights.
Looking back on the journey, #ARM Worldwide co-founder & CEO Manas Gulati, shared his enthusiasm for the company’s achievements and expressed gratitude by saying, “As we reminisce about the incredible 10-year voyage of #ARM Worldwide, I am filled with boundless excitement and deep gratitude for the remarkable milestones we have accomplished. As we celebrate this momentous occasion, our heartfelt appreciation goes out to every member of the #ARM Worldwide family, our valued clients, and our esteemed partners who have played an invaluable role in shaping our path. Together, we have built an outstanding company and also fostered a vibrant community that embraces the joy of collaboration and continuous growth.”
Established in 2013, #ARM Worldwide has been instrumental in implementing diverse marketing strategies for numerous brands across various industries, including banking, finance, real-estate development, E-commerce, telecom, pharmaceuticals, entertainment, and more, with the goal of enhancing their visibility. Over the years, #ARM Worldwide has distinguished itself in the digital marketing industry, leading to the establishment of offices in Gurugram, Mumbai, Pune, and Bangalore, while also leaving its footprints across the globe.
#ARM Worldwide’s unwavering dedication has garnered widespread recognition, earning multiple prestigious awards, including NaME Awards, Digixx Adgully, Mobexx Adgully, ET Trendies, Mommy Awards, and more. As #ARM Worldwide enters its tenth year of operation, the organisation envisions a digital ecosystem that transcends traditional marketing approaches and looks forward to embracing emerging technologies like AI and data-driven insights to fuel transformative growth for its clients.
Gulati further added, “Looking ahead, we are driven by an unwavering ambition to redefine the marketing and communication space. The upcoming chapter in our journey promises to be even more exhilarating as we embark on new horizons and continue to be the catalysts of innovation.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
