Ad Campaigns
Archies unveils heart-warming digital campaign #ArchiesHaiToValentineHai
Mumbai: Archies, the quintessential brand synonymous with expressions of love, unveils its digital campaign for Valentine’s, #ArchiesHaiToValentineHai, just in time for the season of romance.
The heart-warming narrative unfolds with the tale of a young man ensnared in the chaos of life, inadvertently forgetting the most romantic day of the year – Valentine’s Day. As his beloved is left understandably disheartened, an unexpected hero emerges in the form of his wise and seasoned father. Proposing a timeless remedy, the father advises a visit to Archies, urging his son to select a thoughtful gift from the store to mend the momentarily broken heart.
The campaign’s essence is beautifully encapsulated in the tagline: “Archies Hai To Valentine Hai” — a sentiment that resonates with the very foundation of Archies. Since its inception, Archies has been a trailblazer in crafting cards and gifts that weave seamlessly into countless love stories. Archies is not merely a brand; it symbolizes love and timeless expressions.
“Archies Hai To Valentine Hai because Archies has been weaving the threads of love since the inception of the company. Our cards and gifts have borne witness to countless love stories, and we take immense pride in being a part of those special moments,” said Archies executive director Varun Moolchandani.
This digital campaign is more than just a celebration of love; it serves as a poignant reminder that a heartfelt gesture has the power to heal any rift, especially when packaged in the signature warmth of Archies. With a diverse array of gifts and cards tailored for every expression of love, Archies ensures that no heartfelt apology goes unnoticed. In matters of the heart, Archies stands as the timeless choice. With Archies, every love story becomes a timeless tale.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
