Ad Campaigns
Archies launches heartwarming digital campaign #DadTimelessPride
Mumbai: Archies, a gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honour and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.
The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.
As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail of these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.
“We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honouring fathers who play such a pivotal role in our lives.” said Varun Moolchandani, executive director of Archies Ltd.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
