MAM
Archies and Sudathi tie the knot on a Valentine’s Day love campaign
MUMBAI: When Valentine’s Day meets memory lane, love gets a longer shelf life. Archies has partnered with Sudathi to roll out TereSangForever, a Valentine’s Day cross-collaboration that swaps fleeting romance for relationships built to last.
Anchored in nostalgia and emotional storytelling, the campaign brings together Archies’ legacy of heartfelt gifting and Sudathi’s accessible ethnic fashion to celebrate enduring companionship. Through co-created digital content, curated gifting moments and interactive giveaways, the saree is reimagined as a modern symbol of commitment, paired with Archies’ timeless expressions of affection.
As part of the collaboration, Sudathi is spotlighting a curated range spanning Banarasi, Kanchipuram and Paithani silks, alongside cotton, chiffon and georgette sarees designed for festive moments and everyday elegance. Archies, meanwhile, is showcasing its signature gifting portfolio, reinforcing the role of thoughtful gestures in sustaining modern relationships. The campaign also features a co-branded Valentine’s Day giveaway, pairing a Sudathi saree with an Archies gift, supported by exclusive discount codes from both brands to drive engagement.
Executives at Archies said the idea was to move beyond one-day celebrations and refocus attention on bonds that grow stronger over time. Sudathi echoed the sentiment, positioning the saree as a timeless expression of grace and emotional connection, reintroduced with contemporary relevance.
With Teresangforever, the two brands are attempting to recast Valentine’s Day not as a fleeting commercial moment, but as a celebration of love that matures, deepens and, much like a well-chosen gift or saree, never goes out of style.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
