Ad Campaigns
ArcelorMittal Nippon Steel India unveils new corporate brand campaign
Mumbai: ArcelorMittal Nippon Steel India (AM/NS India) – a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steelmakers – has announced the launch of a new television commercial titled ‘Banaunga Main, Banega Bharat’. The campaign aims to evoke collective enthusiasm for and pride in India’s progress and its diverse skilled workforce, who are powering the country’s development.
With a focus on engaging and motivating young people, the advertising film showcases recent national triumphs that underscore India’s advancement in areas such as high value-added manufacturing, science, and technology.
Building on AM/NS India’s growing brand value, underpinned by the ‘Smarter Steels, Brighter Futures’ brand promise, this initiative serves as a platform to strengthen AM/NS India’s position as a leading player in the sector. It also reflects the company’s dedication to manufacturing steel which plays a fundamental role in driving the overall development of the country.
Arcelormittal Nippon Steel India (AM/NS INDIA) CEO Dilip Oommen said, “Building on our last year’s ‘Reimagineering’ campaign success, the latest endeavour reflects our unwavering commitment to contributing to a New India. In its journey towards the goal of Amrit Kaal, India is embracing steel-intensive growth through the Make in India program to ascend to new heights of prosperity. We are proud to be part of the country’s progress – a bright spot in the world economy – with our brand promise ‘Smarter Steels, Brighter Futures.”
The advertising film has been created by Creativeland Asia, and will be rolled out by iProspect – a unit of Dentsu India – in the television and digital media space.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
