MAM
Aquawhite announces Tiger Shroff as brand ambassador
MUMBAI: Aquawhite one of the fastest growing oral–care brand in the kids’ category from the house of JHS Svendgaard Laboratories Limited (JHS) has announced Tiger Shroff as its brand ambassador.
Commenting on this development, JHS managing director Nikhil Nanda said, “We are extremely happy and overwhelmed to have a youth icon like Tiger Shroff to be associated with our brand aquawhite™. Making kids brush their teeth can be a difficult task for most parents, but with our product range we understand the needs of parents and make the task of brushing a fun and engaging activity without supervision. We are confident that combination of our exciting range of products and Tiger will create a strong connect with kids and their mothers.”
Tiger Shroff commented on his association with the brand by saying, “I am very excited to endorse aquawhite™ a brand which specialises & has keen focus on kids oral care products. As a child, I too found brushing to be a mundane activity, but with the aquawhite™ innovative products available in kids favorite character the narrative will change soon. It will also ease out the pain & discomfort of the parents’ who have to run behind their children every day to inculcate the habit of brushing teeth properly for two minutes twice a day. It`s very important for the new age parents to understand that for a fit body & mind of their children, oral hygiene has to be the no. 1 priority. I wish aquawhite™ a great success in future and hope they win the hearts of children & parents with their range of innovative range of toothbrushes,”
aquawhite™ under JHS Svendgaard brands (a subsidiary of JHS) is the largest licence holder of some of the most prominent kids' characters namely Chhota Bheem, Angry Birds, Peppa Pig, The Jungle Book, Pokemon, PAW Patrol, Shimmer and Shine, SpongeBob Squarepants, Shiva & many more for the kids oral care range. The company had launched concept-based innovative products like FLASHHH & BUDDY BEST toothbrush (2 minutes flashlight-auto off), MUZICA toothbrush (2 minutes music-auto off), WATCHHA toothbrush (2 minutes Sand Timer), Jiggle Wiggle toothbrush, Tiffany toothbrush, Bestie toothbrush, Zig-Zag toothbrush, Fluoride-Free toothpastes in Strawberry, Strawberry Burst, Chill-Gum, Dubble Bubble and Sweet Bubble flavors and Lollipop Tongue Cleaner for all age groups 0-3 years, 3-8 years and 8-12 years.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
