Ad Campaigns
Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’
MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad campaign by Eureka Forbes is a step towards positioning Aquaguard ‘Paani Ka Doctor’ to ‘Healthiest Water on Earth.
The TVC hits on where it hurts the most to any mother- ‘Her unhealthy child’. The TVC shows a doctor educating the mother about the new technologies that Aquaguard uses to ensure good health of its consumers.
The ad campaign educates consumers about the various nutrients available in drinking water, essential for good health.
“Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base,” says Eureka Forbes CEO direct sales and marketing head Marzin R. Shroff.
The new TVC positions Aquaguard as the ‘Healthiest Water on Earth’. “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water. The brand was positioned as the Expert Advisor and hence derived to the positioning of Paani Ka Doctor. To reinforce this change from ‘Purity to Nutrition’, ‘Aquaguard Paani ka Doctor’ has now positioned itself as the ‘Healthiest Water on Earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water,” informs Triton Communications CEO and NCD Renton D’Sousa.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
