Brands
Aquafina appoints Katrina Kaif as its new brand ambassador
Mumbai: After a 16-year run with Slice, Bollywood actress Katrina Kaif has announced her departure, but she remains a part of the PepsiCo India family as the face of its packaged water brand Aquafina. Kaif has created some of the most iconic and memorable brand campaigns that have resonated strongly with consumers for Slice.
Speaking about the association, Kaif said, “Hydration has always been a key area of focus for me. I’ve been wanting to do something in the hydration space for some time now and am delighted to get this opportunity with PepsiCo India to be the face of Aquafina. In addition, Slice has been one of the longest collaborations that I have been a part of. It’s been an amazing association, and I wish them the best for the journey ahead.”
PepsiCo India associate director of Tropicana and Slice Anuj Goyal commented, “Goes without saying, Slice will always remind us of Kaif, who has been a wonderful face for the brand for the last 16 years. The campaigns that we have created together will go down in history and always remind their audiences of the indulgence of mangoes. It is not a goodbye, but rather the beginning of a new journey as we continue our association with her by welcoming Kaif to our Aquafina family.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
