MAM
Aptronix partners with smule for the first ever smule all star jam
MUMBAI: Apple’s largest Premium Reseller in India, Aptronix is partnering with Smule, world’s #1 singing app for the launch of Aptronix’ first major retail experience in the country. The launch is slated for this weekend in Mumbai.
Smule is a community of music lovers and brings together fans, artists and their unflinching passion for music. The fact that Smule is a top grosser on the App Store is testimony to its popularity and success. Smule in partnership with Times Bridge aims to bring music back to its roots by playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation.
To celebrate this partnership, Smule has organised a Smule All Star Jam, which will be a first of its kind Live Smule experience in India. The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star – Ashmik Patil.
For the first time, for an Indian live audience, Salim Merchant will share insights on the art of composing while also singing some of his favourite milestone tracks. The event will also witness the first ever Live Duet with fans, led by popular singer Nikhita Gandhi performing with talent from the Smule community.
Music composer and singer Salim Merchant said, "I’m excited about the masterclass and I’m really looking forward to meeting budding musicians and sharing my journey with them."
Singer Nikhita Gandhi said, "I love that we live in a world that can connect singers with fans so easily because at the end of the day we are all just fans and avid lovers of music! Thank you Smule for making karaoke so fun and I'm surely looking forward to the LIVE experience!"
Commenting on the partnership Viral Jani, Sr Vice President, Times Bridge said, “We are delighted with the overwhelming response that Smule has received from the Indian music enthusiasts, and what better way to celebrate it than with the All Star Jam, bringing together people who are passionate about music, under one roof. The partnership for the launch of India's first Flagship Apple Premium Reseller Store by Aptronix is special as Apple has been a great global partner for Smule.”
Commenting on the unique launch, Meghna Singh, Director, Aptronix – Premium Lifestyle & Fashion India Pvt. Ltd. (PLFIPL), said, “Connecting not just people but souls the world over, music is a language that spells love, joy and passion. In tandem with today’s technologically savvy and fast paced world, Smule comes in as a wave of melodic freshness and rhythmic notes.”
“Taking the concept of sharing beyond borders, I love that the Smule app lets one sing and create music to share with friends and artists around the globe! Enabling music to go a full circle, they have created a world of their own and I am happy to be a part of it. I look forward to putting technology at its best use – to connect people and make the world a closer and harmonious place striking a peaceful chord!” she added.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
