MAM
Apple Rush retains services of Jumpstart Marketing for 2010 campaign
MUMBAI: Apple Rush, the producer of Organic 100 per cent juice sparkling beverages, has retained the services of Jumpstart Marketing for its 2010 marketing and advertising campaign.
Jumpstart specializes in assisting companies in gaining access to mass market retail establishments through its network of sales representatives, media contacts and celebrity endorsements.
Says Jumpstart Marketing president Rich Cotler, “We are happy to begin our marketing campaign with the organic Apple Rush beverages. With our extensive portfolio we know this will be a constructive relationship that will have a positive impact on their exposure and brand awareness.”
Jumpstart claims to utilize its experience with mass-market retail channels and close tie-in with Hollywood celebrities and celebrity athletes to create brand awareness by achieving successful placement of a company‘s product(s) on celebrities where they can be seen on TV, in movies, and in magazines. This offers a significantly lower cost of promotion than traditional advertisements in the above-the-line media platforms as well as creating a product “endorsement”, the company says in a release.
Says Apple Rush Co president Robert Corr, “Jumpstart Marketing offers us the opportunity to gain a substantial amount of exposure, and they have the experience to professionally market our beverage line.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
