Brands
Apparel Group India launches lingerie brand La Vie en Rose in India
Mumbai: The leading Canadian lingerie and sleepwear brand, la Vie en Rose, is thrilled to announce its expansion into the vibrant Indian market with the opening of its first store on 28 July. Located on the ground floor of DLF Mall of India in Noida, the new store will welcome customers starting 28 July 2023. The new store will feature an extensive range of meticulously crafted lingerie, sleepwear and swimwear designed to enhance and embrace the diverse body types and individual preferences. From delicate lace to comfortable pajamas, la Vie en Rose will provide a wealth of options that empower women to feel confident and beautiful.
“We are excited to bring the la Vie en Rose experience to India” said la Vie en Rose president and CEO François Roberge. “Our expansion into this thriving market reflects our dedication to providing customers with exceptional fashion options and an enjoyable shopping journey” he added. la Vie en Rose chief merchandising officer Lina Di Liello added “We look forward to empowering women and encouraging their self-confidence through our high-quality products.
Apparel Group (India) president Tushar Ved said ”We are happy to bring la Vie en Rose to India, an iconic brand that embodies a lifestyle that celebrates self-confidence and empowers individuals to embrace their true selves. Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points.”
According to Apparel Group (India) CEO Abhishek Bajpai, “We are committed to enhancing the apparel landscape in India by bringing world-class quality and fashion-forward designs. With la Vie en Rose, we aspire to elevate the intimate wear shopping experience, inspiring a newfound sense of confidence and allure for our discerning customers in India. This is an exciting opportunity to connect with customers and present them with an opportunity to experience the brand’s diverse range of lingerie, sleepwear and swimwear.”
The new store will create a warm and inviting ambience, complemented by knowledgeable and friendly staff who are passionate about assisting customers in finding their perfect fit and style. This eagerly anticipated launch signifies la Vie en Rose’s commitment to setting new benchmarks in lingerie and sleepwear fashion, combining comfort and style. The grand opening of la Vie en Rose’s first store in India on 28 July promises to be a remarkable event, marking the brand’s exciting entry into the Indian market.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
