Brands
Apollo Tyres names Neha Agarwalla as divisional head – marketing comms & sponsorships
Former Paytm AVP to steer brand, comms and Team India tie-ups
MUMBAI: Neha Agarwalla has taken the wheel at Apollo Tyres, stepping in as divisional head of marketing communications and sponsorships for India and Asia’s commercial business.
In her new role, she will oversee marketing communications, brand activations and go-to-market strategies, while also managing the company’s high-profile association with the Board of Control for Cricket in India as part of its Team India sponsorship.
Agarwalla arrives with nearly two decades of experience across media, marketing and business strategy, bringing a blend of analytical sharpness and brand storytelling to the table.
Before joining Apollo Tyres, she spent close to eight years at Paytm, where she last served as associate vice president. During her tenure, she led media buying and business planning, and earlier held the role of general manager marketing, heading the company’s media business.
Her career arc also includes stints at Initiative, where she worked as business director and media director, and at GroupM, where she was associate director. Across these roles, she built expertise in media strategy, data analysis and integrated marketing.
An alumna of the Delhi School of Communication, Agarwalla now takes on a role that blends sport, strategy and storytelling, with cricket as a powerful pitch.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
