Brands
Apollo Hospitals with GenY Medium bags the AHMA Award (Asia)
MUMBAI: GenY Medium (GenY), a digital marketing company has played a role in enabling Apollo Hospitals bag the prestigious AHMA Award (Asia) for the Chennai floods incident wherein the Hospitals’ emergency care played a critical role.
During the Chennai Floods, GenY Medium created a central digital system for disaster management, which could manage the flow of grievances, queries, request and feedback efficiently along with adding a human voice to brand Apollo which would regularly converse with its consumers and resolve their issues. The Real Time response from various channels including Facebook, Twitter and instant messaging platforms provided information to stranded patients with the help of multiple content snippets.
Automated sentiment analysis and attribution to reasons (using Artificial intelligence and Natural Language Processing) was used to escalate the queries to suitable hospital staff in a timely manner.
This digital system facilitated during crisis, where with the help of Social Listening, requests, queries and SOS received from disparate sources were responded to directly and efficiently, helped people with several queries resolved.
GenY Medium CEO Yashwant Kumar said: “We are thrilled that one of our most cherished customers, Apollo Hospitals has won the AHMA award for Digital marketing strategy. During this natural calamity when entire Chennai was flooded, Apollo team stayed operational and continued to serve the local community. We are glad that using our social listening platform we were able to connect in real-time with people who needed help and direct them to medical care available nearby.”
Apollo Hospitals VP Health Communications, and International Patient Services & Quality Initiatives Dr. Srinidhi Chidambaramsaid, “ Touching lives as a reward is enough for us, however this prestigious recognition from the AHMA has spurred us on to much more to serve our people in the online space –whether through emergency care, health awareness or prompt response at times of urgent medical need.”
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
