MAM
AOL plans steps to combat Phishing, identity theft
MUMBAI: Internet service provider America Online in the US has announced a range of aggressive new steps to help protect AOL members from phishing attacks. Phishing means using fraudulent e-mail and fake web sites to gather sensitive personal information from users.
New partnerships with leading anti-phishing companies MarkMonitor and Cyveillance, and an expanded agreement with existing partner Cyota, now offer AOL members multiple layers of invisible protection against phishing attacks. Through those defenses, AOL announced it is now blocking roughly eight million phishing attempts against its members each day.
Among the strategies that AOL is now employing as a result of the new and expanded partnerships with those companies are:
– Early warning systems that check newly-registered domains to see if they mimic legitimate site names, indicating they may be used for phishing.
– Web crawling systems that constantly explore the Web looking for suspicious sites that imitate the text or appearance of real sites.
– URL analysis that checks more than a million suspicious URLs referred by AOL members each day to determine if they are phishing sites.
– Take down efforts that work with system administrators and web hosting providers worldwide to remove known phishing sites from the Web.
This effort comes on top of AOL’s existing efforts to protect members from phishing attacks by blocking millions of e-mails each day that contain links to known phishing sites before they reach a member’s mailbox, as well as blocking member access to known phishing sites through the AOL client.
AOL senior VP and chief trust officer Tatiana Platt says, “The only difference between a phisher and a mugger is that a phisher uses a keyboard and not a gun. Phishing and identity theft crimes cost consumers billions of dollars each year, and we will do everything in our power to protect our members from the online criminals who would prey on them. We are proud to be teaming up with the world’s best cyber security firms to add these extra layers of protection for our members.”
To help identify potential phishing sites, AOL uses member feedback through the millions of e-mails referred via the “Report Spam” button, as well as input from a range of other internal and external sources. When a phishing site is identified, AOL works to block incoming e-mails containing the URL to that site, as well as limiting access to the site through the AOL software. In addition to fraudulent web sites that attempt to spoof pages of the AOL service, AOL also works to protect members from scam sites that imitate other legitimate companies such as banks, credit card issuers, online auctions, and online payment facilitators.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
