MAM
Anurag Kashyap features in new TVC for Cadbury
NEW DELHI: Cadbury Dairy Milk Shots‘s new TVC has been launched to introduce the Rs 10 pack called ‘Shots with Friends‘ featuring filmmaker Anurag Kashyap. The TVC hit screens across the nation on August 1, 2012 and is present across 60 television channels.
The TVC captures the spirit of friendship by showing a group of friends bonding and celebrating with Cadbury Dairy Milk Shots. The commercial is based around the plot of an audition which lends the Bollywood connection and makes it easily identifiable and enjoyable, especially for the youth.
The commercial is an extension of the brand‘s ‘mann ka laddoo‘ concept. The ‘chocolate ladoos‘ that are a part of each character‘s thought bubble act as the ‘sweet‘ metaphor that symbolise and connect the range of positive emotions they experience. The closing VO summarizes the mood of the TVC, “Dosto ke saath kuch meetha ho jaye”
The opening of the TVC shows Kashyap sitting in a café and struggling to find the actress and describing his dream cast on the phone, he realizes they are much closer than he expected. The young group of girls on the neighboring table is ecstatic, to say the least, when they hear the director describe someone that looks exactly like them.
Cadbury India director, snacking and strategy Chandramouli Venkatesan said, “The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to ‘snacking‘. The new TVC captures the essence of the product aptly- sharing among groups of friends, and further builds on the brand‘s core message of celebrating small but significant occasions with Shots.”
Ogilvy India NCD Abhijit Avasthi added, “The Shots proposition of ‘mann mein ladoo phoota‘ has been a resounding hit with the youngsters. To talk about the ‘Shots with Friends‘ pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It‘s turned out much funnier than we had imagined and Anuraag Kashyap‘s cameo is the icing on the cake.”
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
