MAM
Anuj Sawhney & Manav Subodh launch The Big ‘Small Talk’ podcast
Mumbai: Anuj Sawhney managing director of Swiss Military Worldwide & former Bollywood actor, joins forces with his childhood best friend Manav Subodh, the founder of 1M1B ( One Million for One Billion) a United Nations accredited organization, to introduce a groundbreaking podcast: The Big Small Talk! This captivating show promises to unravel the intricacies of daily life, shedding light on seemingly inconsequential moments that profoundly shape our collective experiences.
In today’s world, inundated with Podcasts covering a plethora of topics, The Big Small Talk emerges as a breath of fresh air. Hosted by Sawhney and Subodh, this innovative podcast ventures into the heart of everyday nuances, often overlooked but carrying immense significance.
The Big Small Talk delves into varied “seemingly insignificant” situations encountered by everyone in their daily lives. From moments of humour to instances of confusion or frustration, these scenarios affect our well-being, often leaving us clueless about how to navigate them.
Anuj Sawhney, marking his 50th birthday as a milestone, chose to launch this podcast on this significant occasion and said, “It’s a show where best friends come together and discuss anything and everything, with no holds barred and bearing their soul to each other without any fear or risk of getting judged. It is an opportunity to talk about bottled-up emotions and instances that are ‘seemingly’ nothing but factually everything! It’s finally a show I’ve been thinking about for years and had decided my 50th birthday to be the landmark when I would finally take the plunge back into the limelight”.
Adding to the sentiment, Manav Subodh emphasises the inclusivity of the podcast, stating that “The Big Small Talk isn’t just a podcast— it’s a platform for connection and reflection. As best friends & co-hosts, we’re excited to delve into the intricacies of daily life, inviting guests and listeners alike who are the local heroes under our “Hidden Gems” section to share their stories and perspectives. We have attempted to discuss these instances in a humorous yet non-judgemental way”.
Upcoming Episodes Preview:
Episode 2 – Fake it…to Make it!: Join Anuj and Manav as they explore the dynamics of authenticity and success, sharing personal anecdotes and challenging perspectives on achieving goals and then flaunting the same to fulfil underlying insecurities all of us have within.
Episode 3 – The Role of Abuses in Everyday Life: Uncover the nuances of language and societal norms with candid discussions on when and where colourful language is acceptable or crass.
Stay tuned for more engaging discussions and thought-provoking conversations on ‘The Big Small’ Talk podcast. Join Anuj Sawhney and Manav Subodh as they navigate life’s subtleties with honesty, wit, and humour. Don’t miss out on the next episode!
MAM
Lessons from global media markets on building enduring content franchises
Rose Audio Visuals COO and CFO Mitesh Patel.
MUMBAI: The global media landscape has undergone a fundamental shift. Success today is no longer defined by a single hit show. It is defined by the ability to build intellectual property (IP) that travels, evolves, and compounds over time.
At Rose Audio Visuals, this shift is central to how we think about content pitching and creation. We are no longer in the business of just making shows. We are in the business of building IP ecosystems.
From Hits to Franchises
Globally, the most successful content is designed to extend beyond its first outing. It travels across: Seasons, Platforms (TV → OTT → Digital), Formats (series → spin-offs) Shows like Stranger Things and Money Heist are not just successful series they are multi-layered franchises with global recall, fan engagement, and long-term monetisation. The key learning is simple: If content cannot scale beyond one season or one platform, it remains a project not a franchise.
Local Stories, Global Impact
One of the most powerful global trends is the rise of culturally rooted storytelling. Platforms today reward local authenticity combined with universal emotion. Stories that are deeply regional are no longer limited by geography they are amplified by it. Consider the global impact of Squid Game or India’s own Sacred Games. The takeaway is clear: The more authentic the story, the greater its potential to travel if the emotion resonates universally.
Monetisation Begins After the First Window
A critical global learning is that the true value of content is not realised at launch, it is realised over time.
Strong franchises unlock multiple revenue streams: Licensing, International remakes, Brand integrations, Digital extensions , Events and immersive experiences
Global players like The Walt Disney Company have mastered this approach, turning content into long-term ecosystems that extend far beyond the screen.
The first window is just the beginning. The real value lies in what follows.
At Rose Audio Visuals, we increasingly evaluate projects not just on commissioning value, but on their long-term franchise potential.
The Rise of Creator-Led Franchises
An important global shift is the emergence of creator-led IP ecosystems.
Creators today are not just content producers they are building full-scale franchises across platforms, formats, and businesses.
A powerful example is MrBeast. What started as YouTube videos has evolved into: Multiple content formats, Global audience scale , Brand extensions and businesses, High-impact experiential content This is a fundamentally different model digital-first, audience-owned, and infinitely scalable.
This model is still in its early stages in Indian but it represents a massive opportunity.
The next wave of Indian content franchises may not come from traditional studios alone but from creators who think like media companies.
Balancing Data with Creative Instinct
Streaming platforms today are deeply data-driven. Data helps Identify emerging genres, Predict audience behaviour , Inform commissioning decisions However, global experience shows that data alone does not create hits. Data informs scale, but storytelling creates impact.
Talent is the Foundation of Franchises
Enduring franchises are rarely accidental they are built through long-term creative partnerships. Globally, there is a clear focus on nurturing Actors, Writter, Show runner and director. Franchises are not built on scripts alone they are built on creators. This is an area where we continue to invest deeply building long-term relationships with talent rather than project-based collaborations.
Multi-Platform Thinking from Day One
Content consumption today is inherently multi-platform. A successful show must be designed not just for its primary platform, but for: Short-form extensions, Social media amplification, Digital-first engagement. Every show today needs a second life beyond its original format.
India: A Market at an Inflection Point
India today stands at a unique moment in its content journey.
We are seeing significant opportunity in Regional markets (Telugu, Tamil, Marathi and others) Emerging formats such as micro-dramas, Scalable, franchise-driven fiction IP
India does not lack stories. What we have historically lacked is structured franchise thinking something that is now beginning to evolve.
The Way Forward
The biggest lesson from global markets is this: The future belongs to companies that do not chase hits, but systematically build franchises. Because while hits may deliver immediate success, franchises create long-term value, recall, and compounding growth.
At Rose Audio Visuals, this belief shapes how we develop, greenlight, and scale content across platforms.
For content companies today, the question is no longer “Will this show work?” It is: “Can this become a franchise?”
A Personal Note
Having worked across content, business, and strategy, one thing has become increasingly clear to me, the most valuable companies in our industry will not be those that create the most content, but those that create content that endures.
Building a franchise requires patience, conviction, and a long-term lens something that the industry is only now beginning to fully embrace.As we continue this journey at Rose Audio Visuals, our focus remains simple: to move from volume-driven creation to value-driven storytelling. Because in the end, stories may start conversations but franchises build legacies.
