MAM
Anshula Kapoor’s online fundraising platform ‘Fankind’ launches its third campaign with YouTube star Prajakta Koli
MUMBAI: Anshula Kapoor’s online fundraising platform which unites celebrities, fans and charities launches its third campaign with well-known YouTuber, Prajakta Koli. The digital diva will be raising funds for ‘The Banyan Foundation’ in Chennai. The proceeds of this campaign will be used to support the salaries of the psychologists, psychiatrists and general physicians at the foundation’s day care center where they provide treatment, emotional support and counselling to those who are in need of love and care.
To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 100 or multiples thereof, and one lucky fan participating will get the opportunity to play games and wrestle wearing a sumo suit with Prajakta in Mumbai, and be in her Vlog!
“I truly believe that it's is important to raise awareness and address issues around mental health in order to erase the stigma around it. For this to be effective we need the right professionals to deal with the delicate and sensitive mental state of the patients. Which is why the funds raised through this campaign with Fankind will be used to support the staff at the Banyan Foundation in Chennai who take care of the patients at their center.” Prajakta said in a statement.
On the announcement of the campaign, Anshula Kapoor, Founder of Fankind said, “I am excited to launch the third Fankind campaign with YouTube star, Prajakta Koli. Through her campaign we are raising funds to support the staff at The Banyan Foundation and amplify the conversation regarding mental health. According to the World Health Organization, over 8 crore Indians suffer from depression and anxiety related disorders, but only a small amount of them even seek help. A large part of this is because of the huge stigma and judgement attached to people with any kind of mental illness. Prajakta has been a vocal advocate who doesn’t shy away from speaking about mental health, and we are extremely proud to use our platform to add to the conversation and help raise funds for an organization that has relentlessly been working to help people battle their mental health issues. Prajakta is delightfully charming and I am certain that the fan who wins this experience will have the best time with her”.
The campaign went live on September 22 and will end on October 23, 2019.
Log onto Fankind.org/mostlysane to participate and raise funds for the noble cause.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
