Ad Campaigns
Anmol Industries launches Raksha Bandhan campaign with a new take on sibling bonds
MUMBAI: This Raksha Bandhan, Anmol Industries brings a heartfelt narrative to the screen, one that redefines traditional sibling roles and celebrates gratitude in its purest form. Titled “Iss Baar Mera Number Hai,” the brand’s latest campaign under the #HarPalAnmol umbrella is a tribute to the evolving nature of sibling bonds.
The emotional film showcases a role reversal – where a brother chooses to tie a rakhi to his sister, acknowledging the years she stood by him not just as a sister, but as a parental figure, mentor, and protector. The story serves as a gentle nudge towards breaking free from fixed gender roles and embracing emotional reciprocity in relationships.
The narrative unfolds through a surprise video message from a brother who reflects on the sacrifices and love he received from his elder sister. Childhood memories blend seamlessly with the present-day Raksha Bandhan celebration, culminating in a powerful, tear-jerking moment, when he ties a rakhi on her wrist instead. The gesture is symbolic and rooted in the belief that protection, love, and gratitude are not defined by tradition but by intent.
The film ends with a thought-provoking message:
“Behen bhai ke rishte mein na koi role hai fix, na koi rivaaz. Toh iss Raksha Bandhan, naye rivaazon ki shuruaat karein, aur banaye Har Pal Anmol.”
Aman Choudhary, executive director – marketing and innovation, Anmol Industries, shared, “With each campaign, we try to reflect deeper emotional truths. ‘Iss Baar Mera Number Hai’ is more than just a Raksha Bandhan film – it’s a conversation starter about emotional equality and the unspoken acts of love in Indian families.”
The campaign encourages people to share their Raksha Bandhan stories using #HarPalAnmol on social media, helping to create a wave of change. Anmol Industries remains committed to championing impactful narratives that inspire and uplift, ensuring that every festival is a celebration to cherish.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
