MAM
Ankur Bhartiya to join Vizeum as EVP
MUMBAI: Lintas Initiative SVP Ankur Bhartiya has decided to move on from the agency to join Vizeum India as EVP. According to industry sources, Bhartiya is currently serving his notice period at Lintas Initiative and will be joining Vizeum in the first week of August.
Bhartiya started his career in 1997 when he joined the erstwhile Mudra Communications as a media trainee. He then took up the same profile at TBWA Anthem in 1998, before joining Ogilvy&Mather in October 2008. In 2002, he joined Mindshare as media manager. He joined Lintas Initiative in 2003 as senior vice president.
In the course of his career, Bhartiya has worked closely with brands across sectors like automobile industry, consumer electronics and travel portals. Some of the brands he has been associated with include JK Tyres, American Express and Dabur Amla Hair Oil.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
