MAM
Ankit Shukla appointed as group editor at Prabhat Khabar
RANCHI: Prabhat Khabar has promoted Ankit Shukla to group editor, handing him full command of both print and digital editorial operations as the Hindi newspaper doubles down on newsroom integration and digital growth.
Shukla, who was serving as managing editor, will now oversee all editions of the Ranchi-headquartered daily while driving its expansion across platforms. The move signals a push towards tighter editorial control, faster decision-making and a more aggressive digital strategy in a fiercely competitive Hindi news market.
With more than two decades in journalism, Shukla brings deep experience across regional and national newsrooms. His career spans leading organisations including Hindustan Times, The Times of India, Dainik Jagran iNext, Amar Ujala and DB Corp. During a nearly 17-year stint with the Dainik Bhaskar group, he rose from chief sub-editor to state editor, steering editorial operations across Bihar and Jharkhand.
An alumnus of Makhanlal Chaturvedi Journalism University, Shukla is known for impact-driven journalism, from editorial campaigns that led to CCTV cameras, GPS systems and women attendants in Chandigarh schools to an extensive ground report on naxalism that covered more than 5,000 km.
Now at the helm of Prabhat Khabar’s combined newsroom, Shukla is expected to sharpen the paper’s editorial edge, break silos between print and digital, and chase growth with speed and swagger. In a news business where attention is currency, the brief is clear: move fast, hit hard and own the story.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
