Ankit Rihal takes charge of global partnerships at Meta India

MUMBAI: Ankit Rihal, a veteran of nearly a decade at Meta, has snagged a new gig as head – global partnerships, India. Rihal, who’s been a fixture at Meta for a solid nine years and two months, is now tasked with steering the ship for global alliances in the burgeoning Indian market.

With over 17 years in the rough-and-tumble world of media and entertainment, Rihal brings a proven knack for crafting impactful content ecosystems and forging strategic partnerships. He’s danced across everything from OTT and television to film, music, and gaming, making him a rather versatile chap. Before this latest move, he was busy leading creator & public figure partnerships for Meta’s Facebook and Instagram in India, managing the high-stakes relationships across entertainment, sports, fashion, and music – essentially, shaping the creator economy at scale.

During his Meta tenure, Rihal has been the brains behind some of India’s most iconic digital initiatives, including the likes of #SocialForGood, #LiveInYourLivingRoom, and the rather catchy Born on Instagram. He also played a pivotal role in rolling out flagship products such as Reels, Instagram Stories, and Threads in India, which, one might say, helped Meta cement its digital dominance.

His expertise spans from go-to-market strategy, digital IP creation, product adoption, content acquisition, stakeholder engagement to orchestrating large-scale cross-functional & team leadership.