MAM
Anirban Mozumdar joins TBWAIndia as chief strategy officer
MUMBAI: TBWAIndia announced the appointment of Anirban Mozumdar as its chief strategy officer. Anirban brings with him nearly three decades of expertise in branding, advertising and communications, further strengthening the agency’s reputation for delivering disruptive brand strategies and experiences. He will report to TBWA India CEO Govind Pandey.
Anirban’s 28-year career spans diverse roles – account management, strategic leadership, and entrepreneurship. At Leo, he spearheaded P&G brands, notably amplifying Tide’s ‘Surprising Whiteness’ across ASEAN. As an entrepreneur, he collaborated with HCLTech and Intuit globally.
He also transformed chlorophyll into a full-service consultancy. Most recently, as Havas India’s chief strategy officer, he led brand strategy for major clients like Reckitt and Burger King. Inherently aligned with TBWA’s disruptive spirit, Anirban brings a sharp, future-facing lens to brand strategy, helping businesses lead with purpose and clarity.
“Anirban has built brands across categories ranging from consumer electronics and FMCG to industrial products. His diverse experience spanning regional roles for P&G, entrepreneurial brand consulting leadership at chlorophyll, and work across B2C, B2B and D2C sectors, gives him a unique ability to blend data‑driven insight with creative thinking. I’m thrilled to welcome Anirban as our chief strategy officer. His strategic acumen will help TBWAIndia push boundaries and deliver disruptive, results-driven work for our clients,” said Pandey.
Speaking on his new role, Anirban said, “To be at The Disruption Company at this time when disruption is rife, truly feels like being at the right place at the right time. I am looking forward to building business through brand and purpose, deepening our relationships and bringing my recent experience on technology brands and brand consulting to build reputation through results.”
Beyond work, Anirban is a closet poet and an amateur crooner. He loves etymology, language and starts each morning with Wordle.
Brands
Hemlata Sharma joins ONEOTT Broadband as chief business officer
Former Zee Media distribution head to steer growth, partnerships and strategy
MUMBAI: Hemlata Sharma has joined ONEOTT Broadband as chief business officer, bringing with her more than three decades of experience across television, telecom and media distribution.
Sharma most recently served as head distribution, research & CRM at Zee Media Corporation Limited, where she worked closely with editorial and senior management while overseeing distribution, consumer research and customer relationships for 14 news channels including Zee News, WION, Zee Hindustan and Zee Business, along with ten regional state channels.
In that role, she led nationwide distribution across platforms such as DTH, Hits, IPTV, cable networks and DD Free Dish. She also drove consumer research and strategic insights on a pan India scale, analysing content performance, anchor impact, programme slots and audience behaviour to guide editorial decisions and programming strategy.
Her portfolio also included managing one of the largest alliances with Zee Entertainment Enterprises Limited and overseeing the global distribution monitoring of Wion across North America, Mena, Europe, Africa, APAC and Australia.
Earlier, Sharma briefly served as head sales and distribution at Triplecom Media Pvt Ltd, an engagement driven OTT platform bringing together content, gaming, music and advertising for the entertainment distribution ecosystem.
Her earlier career includes a senior vice president stint at Ten Sports Network, where she played a key role in relaunching the sports broadcaster as an independent bouquet comprising Ten Sports, Ten Cricket, Ten Action and Ten Golf following the Zee takeover. During this period, she moved from vp west to head strategy for cable and dth and later national head retail distribution, helping build the network’s retail distribution vertical across India and launching dedicated golf and football channels.
Before that, Sharma spent over six years at Bharti Airtel as general manager operations for Madhya Pradesh and Chhattisgarh. She initially led marketing and corporate communications before moving into sales leadership, where voice sales grew by 86 per cent and revenues by 96 per cent. She later headed business operations, expanding annual business volumes to Rs 100 crore while significantly reducing operational costs.
Sharma began her long association with the media distribution ecosystem at Zee Entertainment Enterprises Limited as regional head sales and distribution for central India. During that period, she played a role in the early rollout of pay television channels including Zee Cinema, HBO, Nickelodeon and Cartoon Network, while also contributing to the launch of Siti Cable in key central Indian cities.
With her new role at ONEOTT Broadband, Sharma is expected to focus on strengthening business strategy, expanding partnerships and driving growth across the company’s broadband and digital distribution ecosystem.
