Ad Campaigns
Angel One’s latest campaign #JagrukTejaBhai encourages safe online and investment habits
Mumbai: Angel One Ltd. (formerly known as Angel Broking Ltd.), India’s Fintech company, has launched an industry-first fraud awareness campaign – #JagrukTejaBhai – across platforms. As a market leader, Angel One believes it is duty-bound to protect the interests of retail investors. With this campaign it aims to educate, inform and create awareness about tactics used by scamsters to defraud investors.
The campaign aims to increase awareness about the common financial frauds that occur in the market. It empowers retail investors by educating them on how to detect and avoid fraudulent activities. The objective of the campaign is to protect retail investors from financial loss by encouraging them to take proactive steps to safeguard their investments. Launched with a multi-platform strategy on social media platforms like YouTube, Twitter, Instagram and Telegram, the campaign is designed to achieve a multiplier effect to create an impact. It is an eight-part series campaign featuring Teja bhai, who is young, dynamic, humorous and relatable, and shares simplified messages with young traders.
Angel One Ltd. CGO Prabhakar Tiwari said, “With the increase in digital platforms usage, there has also been a rise of cyber fraud cases. As a market leader, we are responsible to protect the interests of retail investors, especially the first-timers. Through this campaign, we strive to educate them in a light-hearted manner, which is both interesting and informative.”
Angel One Ltd., chairman & managing director Dinesh Thakkar said, “India is experiencing a growing base of retail investors, who are largely transacting through digital platforms. It is imperative that they are well versed with the financial risks associated with today’s digital age. This campaign is a step in that direction. Our endeavour has always been to create a safe and secure environment for retail investors, as we offer our digital led wealth creation solutions.”
The Fintech company will leverage moment marketing to increase traction & drive relevant conversations related to the campaign using static creatives, hashtags, microsites, podcasts, emailers, push notifications, brochures, posters, etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
