MAM
AndBeyond.Media wins programmatic monetisation mandate for Eenadu
Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise their ad revenues via programmatic channels. This strategic partnership comes at a very opportune time as both the businesses have seen promising uptick in the last few months – with AndBeyond.Media now catering to 500+ premium publishers.
As part of this alliance, AndBeyond.Media’s duties will include a managed header bidding solution along with offering high impact ad formats that can help to drive new incremental revenue streams for Eenadu. A holistic approach with the publisher will also help to create more competition on the ad stack for better performance, CPMs and fill rates.
AndBeyond.Media chief business officer Pankil Mehta said, “We are delighted to have onboarded Eenadu and are excited to manage their programmatic ads solutions mandate. Being at the forefront of the latest and most advanced technology in terms of programmatic advertising, we are confident that we will be able to bestow the best-in-class products for Eenadu’s web assets. Our in-house team of seasoned professionals and our holistic platform with technology at its centre focuses on an integrated approach to optimise ad demand. With our expertise in offering programmatic advertising solutions to a number of publishers in the past, we have been able to drive guaranteed incremental revenue streams for Eenadu’s business and will continue to do so.”
Eenadu GM Sushil Kumar Tyagi added, "Our business is forever growing and we believe the momentum of growth should not slow down. The need of the hour, hence, was to find the right partner to help better monetise and optimise the ads on our digital properties and for this, we are super thrilled to have partnered with AndBeyond.Media. This strategic and focused alliance with AndBeyond.Media has driven fruitful gains for our business.”
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
