MAM
AndBeyond.Media appoints Dharika Merchant as company president
MUMBAI: AndBeyond.Media, announced the appointment of former Affinity executive Dharika Merchant to serve as President of the company, effective today. In her role, Merchant – a specialist in business development, product strategy and operations, will be focused on driving the execution of AndBeyond.Media’s strategic plan for expanding the businesses reach globally, and scale new heights with innovation to deliver operational excellence.
With in-depth industry experience, Dharika has had a long and successful track record overseeing and executing business strategy and expansion. She joins AndBeyond.Media from her long-standing stint at Affinity, where she spearheaded business teams and handled a multitude of product portfolios ranging from SEM, PPC and standard display to real-time bidding (RTB) and programmatic media buying. A digital maven with deep seeded skills in mobile marketing and media buying, she has provided her customer acquisition and relationship management expertise to a large spectrum of clients that include Direct Advertisers, Ad Networks, Affiliate Networks and Publishers, and has successfully helped businesses achieve their ambitions.
“As AndBeyond.Media forays into this new chapter of global expansion, I am confident that Dharika will effectively lead the business and help scale the company’s growth to its fullest potential,” said Karan Gupta, Chief Executive Officer at AndBeyond.Media. “Her strong management background and extensive leadership experience makes her the right person to oversee AndBeyond.Media’s future growth plans. Through the various positions she has held over the years, Dharika has proven to be an accomplished and trusted leader and brings to this position a strong reputation for developing teams and inspiring businesses to go beyond the ordinary. Her wealth of experience will truly serve as an asset as we continue to accelerate growth and attain new milestones.”
Talking about her new role Dharika Merchant, President, AndBeyond.Media said, “I’m thrilled to join AndBeyond.Media during this exciting time. AndBeyond.Media’s bespoke technology and solutions, I believe, are some of the finest innovative offerings in the programmatic advertising space. I look forward to working alongside Karan, Pankil and the company’s talented employees, and dedicated partners around the world to expand the reach of the business, drive greater value and challenge the limits of innovation”
“Dharika has built an impressive record of accomplishments through the years. Her proven ability to deliver results makes her the perfect choice to help execute our strategic ambitions and drive scalable, sustainable growth,” added Pankil Mehta, Chief Business Officer, AndBeyond.Media.
Merchant’s appointment comes closely on the heels of the appointment of Ashley King as VP Publisher Development and the launch of the New York City office – last week. These announcements come at a period of rapid expansion for the company’s business globally.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
