MAM
Anant Swarup joins FICCI as secretary general
The 1992-batch IRS officer brings three decades of trade, logistics and WTO experience to India’s most powerful industry body
NEW DELHI: FICCI has a new voice in the room. The Federation of Indian Chambers of Commerce and Industry has appointed Anant Swarup as secretary general, effective 14th April, slotting a seasoned bureaucrat into one of Indian industry’s most influential perches.
Swarup is not a man short of credentials. Over three decades in public service, he has served as additional secretary in the Department of Commerce, director general of trade remedies, executive director to the union minister of railways, and first secretary representing India at the World Trade Organization in Geneva. A 1992-batch Indian Railway Personnel Service officer, he has since moved through the private sector before landing at FICCI.
His academic armour is equally well-stocked: a master’s certificate in sustainable infrastructure and finance, an MBA, an LLB, and an MSc and BSc in zoology. A man who has studied animals and trade remedies in equal measure is perhaps well-suited to navigating Indian industry.
Jyoti Vij continues in her role as director general, keeping the institutional scaffolding firmly in place.
With global trade tensions rising and Indian industry clamouring for sharper policy bandwidth, FICCI has picked a man who has sat across the table from the world’s toughest trade negotiators. Swarup knows the game. Now he gets to play it from the other side.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
