MAM
Ananda Dairy launches awareness campaign for packed paneer
MUMBAI: Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer. Conceptualized as an educative campaign the brand aims to highlight the purity and quality offered by a packed paneer as compared to an easily available loose paneer.
Through this campaign, Ananda is more focused on creating awareness vital elements that a consumer needs to keep in mind while purchasing a product such as paneer. Being a rich source of protein, Paneer is filled with essential minerals such as calcium and magnesium. The quality of this product, therefore becomes equally proportionate to the heath of the individual consuming it.
Ananda Group founder and chairman Radhey Shyam Dixit said that households prepare a variety of culinary dishes, snacks and confectionaries. “Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. At Ananda, we value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. Furthermore, promote the goodness of fresh and packed paneer amongst the millennials and adults of our country,” he added.
Focused at spreading awareness, Ananda is running a 360-degree campaign and will be publishing advertisements in regional newspapers and billboards along with educational jingles at radio channels in its key Northern India cities of like Uttar Pradesh, Uttarakhand and Delhi/NCR.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
