MAM
Anagol joins Ozone Media as VP – operations
MUMBAI: Ozone Media announced the appointment of Chetana Anagol as vice president – operations and delivery.
Anagol will play a vital role in the expansion strategy of Ozone Media across geographies and be instrumental in achieving revenue and business growth in global markets.
She will oversee publisher management, ad-operations, campaign management, business intelligence and sales planning functions. Anagol comes in from AOL.
Ozone Media founder and CEO Kiran Gopinath said, “Operational excellence is one of our key business priorities and we are thrilled to have a person of Chetana‘s calibre leading this area of work. She brings significant industry experience, critical insights with a proven track record in the internet industry.”
Anagol said, “In today‘s digital media space an ad-network demarcates itself with the ability to reach an effective audience and offer a genuine value-add to the online user. This is only possible through well-combed consumer insights, deep understanding of audience segmentation across geographies and demographics, and technology solutions that connect and capture the relevant users to the product. Ozone Media is focusing on these areas and enhances them further with a personalized approach to understanding the advertiser‘s needs. I am excited about the opportunity to join Ozone Media and look forward to contribute to this growth.”
Anagol‘s key achievements and core competencies include operations management, digital publishing for global markets, strategic planning, turning around operations and translating vision into a concrete reality.
Anagol has over 18 years of global experience in the Silicon Valley and India where she worked with technology and operations. During her tenure with AOL, she moved across various leadership roles and developed an innate understanding of the media business.
As vice president for AOL Media, Anagol was responsible for supporting digital publishing for US, EU, and ANZ portals.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
