MAM
An ode to women’s power
MUMBAI: It’s a befitting ode to all the women out there; a wake-up call for her to realize her true value and potential. This 1.30-minute-long video, produced by Jigsaw Pictures, is based on the creative by Leo Burnett, Mumbai, for Reliance Fresh & Reliance Smart. It tells the story of domestic violence, which unfortunately cuts across all social strata and age group.
The video celebrates the virtues of a woman and exhorts them to understand her true values and shun stigmas associate with unwanted scars and colour. So it’s sign off is: “Women. It’s time. #ChooseYourColour.”
It has already received 7m views and almost 40k shared from Reliance Fresh & Smart. “We received immense response from across the strata of the society. Many likes and shares more from FB, YouTube channel, and thousands from WhatsApp as well,” said Rajnish Lall, Founder & Creative Producer, Jigsaw Pictures.
“The idea stirred me even as a man. The timing, Women’s Day-Holi, is a great opportunity. The concept was great. The trigger was heady for me not to be a part of this. Then all of us became a great team and we made this happen,” he added.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
