Ad Campaigns
An ode to the Un-disputed gods of the new world
MUMBAI: Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity.
The new Ballantine’s campaign is an ode to these ‘Uns’ – symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions.
Even the media use and spread of the campaign is as sharply defined. Talking as it does to and about a highly connected, digital savvy audience, the campaign makes adept use of television, social media and digital platforms to convey the spirit of Ballantine’s. Ballantine’s audience’s experimental spirit and sense of identity expressed through self-belief has a seamless brand connect. Ballantine’s is a spirit that has stayed true to its character since its very origins in 1827. Unswayed by competition, unchanged by changing times, its self-belief has remained unsullied. Armed with great self-conviction, Ballantine’s has always taken the world head on, chin-up, with a no-retreat-ever attitude. Perhaps reason why, few can match its unbeatable performance and position in the market.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, put it very succinctly: “These are the times of the unconventional. Unawed by the norms, their entrepreneurial spirit is redefining the codes of success. Their ambitions are global and undefined by boundaries. Not content to step into anyone’s shoes, they script success stories on self-belief. Powerhouses of talent, they are challengers of the stereotype. They are dreamers who are doers. Undiluted in intent, they are upending the dos and don’ts of the expected. With great success. Ballantine’s and this film is an ode to these heroes.”
Nitin Srivastava, Group Creative Director, Ogilvy India said, “The new world order and success itself belongs to this new breed of disrupters of the typical. Decisive and determined, they are the new wealth creators in hitherto unimagined fields. By applying a sharp business acumen to their passions, they are creating new business empires. A boldness of vision on the part of the client inspired the team to push the boundaries. Together, it led us to script unusual stories of success with a dramatic new visual language”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
