MAM
An Equal Voice In The World Of Business: India Welcomes The everywoman Forum
August 2019: everywoman is a global entity dedicated to closing the gender gap within organisations with the aim to build a level playing field, inclusive and supportive of their employees, to generate positive impact on business performance. Through various events, a global online platform and an active network of ambassadors across the globe, everywoman has felicitated and provided personal development for professionals across various industry sectors.
Research has proven gender diversity of the workforce is core to business growth and profitability. When professionals have access to influential role models in business coupled with quality learning and development, they are more involved with their organisations, advancing into senior positions and are more likely to perceive a long-term future with existing employers.
Currently, with over 30,000 members in 113 of the world’s 195 countries, everywoman is set to host the inaugural everywoman Forum – India, on the 26th of September 2019 in Mumbai, India. The forum, an extension of the ‘best in class’ events held in the UK, is designed with the vision to connect, empower and equip aspiring future leaders from all sectors with the inspiration and tools to achieve their career potential. everywoman Forums are supported by the most forward-thinking brands including Accenture, EY, Barclays, Experian, and ARM, and aim to create dialogue, provide strategies and skills to drive gender parity.
This learning and networking forum, for both male and female talent, will focus on an in-depth understanding of how gender diversity has a positive impact on performance, and how achieving a better gender-balanced workforce is vital for all businesses. It will feature insightful keynotes, stimulating conversations, success stories and inspiring journeys of Indian and international professionals coupled with panel discussions to help individuals elevate their career development. The event will not only give every attendee the chance to be a part of a global platform, but will also incorporate invaluable practical tips and insights to overcome workplace challenges and foster sustainable parity for women in business globally. The Forum is eligible for seven hours of CPD (Continued Professional Development) points.
Agenda highlights include a keynote presentation on ‘The Role of Women in the Future World of Work’ discussing the lack of networking and other challenges women face while building their career paths and solutions to overcome these hurdles.
A Power Panel on ‘Advancing Women in the Workplace’ including Jayashree Mitra, Standard Chartered Bank; Gayathri Ramamurthy, Capgemini and Ashok Lodha, Barclays India will explore ways in which millennial women can progress to achieve sustainable gender parity in their workspace. This will be followed by a Master’s Panel on '10 Key Tips to Improve Leadership and Navigate Workplace', featuringPrashanthi Reddy, Yes Bank, Sandhya Vasudevan, Deutsche Bank, Priyanka Jain, Experian and Vidya Laxman, Tesco.
The co-founders of everywoman will present their career journey and learnings. This address will be followed by an open session of Roundtables on ‘Preparing for Leadership, Designing Work Life integration and Boosting Career Opportunities’ facilitated by Shivangi Ambani, FCO, Tina Vinod, ThoughtWorks, India, Poonam Ajgaonkar, Experian and Ruma Rao, TATA Group. Two separate power hour sessions will allow attendees to gain access to a variety of workshops led by master trainers. The closing keynote ‘How Courage + Dreams = Success: Why My Story is Her Story’ will be presented by Shalini Singh, TATA Power.
“I am delighted to see everywoman championing the role of women in business – developing careers and building a workplace that is diverse & inclusive. everywoman offers female role models from a cross section of cultures and locations to create a sustainable legacy of gender parity.”
Crispin Simon, HM Trade Commissioner, India & South Asia, and Deputy High Commissioner, Mumbai
The forum will be instrumental to professionals looking for global interaction opportunities and insights into various challenges faced in the workplace.
Early booking delegate passes are available from 17,600INR (+GST), increasing to 22,000INR (+GST) from 1 September. There are also sponsorship opportunities available. For further information on the Forum agenda, speaker line up and to book, visiteverywoman.com/ForumIndia
Attached are the images and the press release for your reference.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
