MAM
An eclectic set of speakers announced for Goafest 2014
MUMBAI: The Goafest Organizing Committee today released the first list of speakers for Goafest 2014 Knowledge Seminars. Unlike in the previous years where the focus was principally on international speakers, this year the Knowledge Seminars will have a good mix of international speakers, inspirational speakers, spiritual speakers and speakers on innovative aspects. This is based on a survey among the last three years’ Goafest delegates. “Based on the findings of this survey, we have put together a very special list of speakers for Goafest delegates to listen to and interact with”, says Arvind Sharma, President of Advertising Agencies Association of India.
For the Knowledge Seminars, the initial set of names include: Preethi Mariappan- Executive Creative Director at Razorfish, Germany; Melanie Varley- Chief Strategy Officer, Global at MEC; Norm Johnson- Chief Digital Officer at Mindshare; Alicia Souza- illustration designer/artist/ e-commerce entrepreneur; Shravan Kumaran and Sanjay Kumaran, the youngest app developers in India and a group known as AIB(All India Bakchod), Devdutt Pattanaik, Mythologist, Author, Leadership, DK Hema & Hema Hari, Founders, BharathGyan. Some more interesting names are being added for which confirmations are awaited soon.
“We are delighted that we have been able to get some very inspiring speakers on a cross section of subjects which delegates are normally not exposed to,” said Goafest Committee Chairman, Srinivasan Swamy.
Brief profiles of the speakers are given below: Preethi Mariappan- Executive Creative Director at Razorfish Germany: One of Preethi’s notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies. Preethi has an industry wide reputation and award-winning expertise across multiple sectors. Preethi’s last role was with Digital ECD TBWA, heading up the Digital Arts Network by bringing together storytelling, people and products.
Melanie Varley- Chief Strategy Officer, Global at MEC: In her role as Chief Strategy officer, Melanie takes responsibility for designing MEC’s future business model and for the global development and integration of MEC’s product and services. Melanie was previously CEO, Europe, Middle East and Africa. She rolled out MEC Interaction and MEC Access across the region. Prior to moving into the CEO role, Melannie led Global Solutions, MEC’s international client service, across Europe. Melanie also led the development and roll out of MEC Navigator, MEC’s global operating system and was responsible for the introduction of communications planning to the overall global MEC offer.
Norm Johnson- Chief Digital Officer at Mindshare: Norm Johnston has been involved in interactive marketing since graduating from Chicago’s Northwestern University in 1988. While at Accenture, Norm led a team that developed one of the earliest interactive shopping destinations for a large U.S. retail client. Norm is a longtime vocal evangelist of the digital industry and is a frequent speaker at interactive conferences, including various IAB events, the Cannes Advertising Festival, the Festival of Media, and Internet World.
D K Hari- Founder of BharathGyan: Hari along with his wife Hema Hari, conceptualized and founded BharathGyan, a research initiative to collate from traditional as well as modern sources, the knowledgebase and cultural ties of India, through the ages. Prior to this, Hari was involved in his family business of Petroleum and FMCG products. He was head of marketing in a corporate environment for 12 years. Hema is a computer engineer from Bombay University and a PMI certified Project Management Professional. She started her career in Tata Consultancy Services in 1989 and after spending the first 10 years of her career there, moved to what is now CSC India, where she spent the next decade of her career, in a senior management capacity. Hari and Hema Hari have written about 10 books and produced a number of films, which would make India proud of her contribution to the world.
Alicia Souza- Illustrator/ designer/ e-commerce entrepreneur: After working as a banker, Alicia took up a full-fledged career in illustration as a designer for Chumbak, India’s trendiest home-grown souvenir company. A year and a half later, she set out on her own as a freelancer, drawing cute and quirky everyday cartoons for a sizeable and loyal online fan-base, and illustrating for some of India’s oldest institutions – like Tinkle magazine.
Shravan & Sanjay Kumaran- India’s Youngest App developers and Founders of Go Dimensions: Two tech savvy brothers Shravan and Sanjay Kumaran, are perhaps the youngest App developers and CEOs from India. Together, they have been successfully running an app developing company called Go Dimensions. Shravan(14 years old) is the Co-Founder and President, while his brother Sanjay(12 years old) is the Co-Founder & CEO of the company. They are the students of Vaels Billabong High international school, Chennai. Floated in 2011, the firm has already made rapid strides. Within two months of its launch, the first product – Catch me Cop, a mobile app was on display at Apple’s App Store. And in the next two weeks, there were some 2,000 downloads! This drew the attention of cnet.com, the popular website that comes out with lists of popular apps. In the past two years the two have developed eleven apps that are available on the Apple App Store and Google’s Android Play Store.
AIB (All India Bakchod): Co-founded by comedians Gursimran Khamba and Tanmay Bhat, along with Rohan Joshi and Ashish Shakya, AIB presents edgy, candid and tongue-in-cheek humor without mincing any words. Gursimran Khamba (also known only as Khamba) is a stand-up comic, political satirist, and a writer from New Delhi, India. Tanmay Bhat, who hails from Mumbai, is a well-known scriptwriter who has also worked for Weirdass Comedy (an Indian comedy company started by Vir Das). AIB crew is the one that actually started the trend of comedy podcast shows in India, which nowadays seems to be making waves. Besides having a cult following in online circuits, AIB is also gradually developing a loyal fan-base for their live comedy shows and their brainchild Royal Turds (a parody on the decadent Bollywood award shows) was an instant hit the year it commenced. AIB tasted instant fame with some video chartering an astounding number of YouTube hits. A few of their videos have also mingled social message with humor. In September 2013, a video “It’s Your Fault” starring actress Kalki Koechlin and VJ Juhi Pandey was released. Within a week, it crossed 1 million views on YouTube, creating massive hysteria.
Dr. Devdutt Pattanaik- Chief Belief Officer of The Future Group: Dr. Devdutt Pattanaik writes and lectures extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance. He serves as Culture Consultant to Reliance Industries, Chief Belief Officer of the Future Group and is storytelling advisor to Star TV and Epic TV. Trained in medicine, he spent 15 years in healthcare and pharmaceutical industries including Apollo Health Street and Sanofi Aventis, before joining Ernst & Young as Business Advisor. Devdutt Patanaik is inspirational speaker at many conferences where he ‘opens the minds’ to a very Indian approach to business.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
