MAM
Amusement Park Talent Network leads actor Naga Chaitanya’s association with furniture brand Dasos Cabinets
Mumbai: Amusement Park Talent Network, a division of Amusement Park Entertainment, has announced an exciting collaboration between the super-talented actor Naga Chaitanya and Dasos Cabinets, a distinguished furniture brand. Amusement Park Talent Network is an entertainment ecosystem that aims to bring together some of India’s most talented creative minds and has led this partnership between the brand and successful actor Naga Chaitanya whose recent series Dhootha won great reviews. The association signifies an important moment for the entertainment industry as the network has facilitated the collaboration, transcending conventional boundaries.
Dasos Cabinets, recognised for its impeccable craftsmanship and contemporary designs, makes a grand entrance into the Indian market with the inauguration of its first store in Hyderabad. Specialising in kitchen cabinets, wardrobes, and TV units, Dasos Cabinets is Synonymous with sophistication and quality, aiming to redefine the Indian furniture landscape, offering a fresh perspective on how we perceive and experience home furnishings. Known for his charismatic screen presence and versatile acting, Naga Chaitanya perfectly embodies the essence of Dasos Cabinets – a seamless blend of style and substance.
Amusement Park Entertainment founder and co-founder of PAD Integrated Communications summarised the collaboration, stating, “This project is a testament to the power of effective and thoughtful collaboration. This campaign needed a face that could truly connect with Andhra Pradesh and Telangana and we needed to design a hyperlocal campaign that perfectly aligns with the brand’s vision. Dasos Cabinets, Naga Chaitanya, and our entire team at Amusement Park Entertainment and PAD Agency worked seamlessly to bring this vision to life. We believe this collaboration will leave a lasting impact on the world of entertainment and brand endorsements.”
Expressing his excitement about the venture, Naga Chaitanya shared, “Dasos Cabinets is more than just a furniture brand, and it’s a lifestyle statement. I am thrilled to be associated with a brand that values innovation and quality as much as I do. Together, we aim to redefine the way people perceive and experience their living spaces. I would like to thank Amusement Park Talent Network for being a pivotal part of this campaign”
Behind the scenes, PAD Integrated Communications Vivek Reddy creative director spearheaded the production and filming of Dasos Cabinets advertisement. Vivek’s unparalleled vision and expertise added a cinematic flair to the project, ensuring an authentic capture of Dasos Cabinets’ essence on screen.
The outcome of this dynamic collaboration is a visually stunning and emotionally resonant advertisement that reflects Dasos Cabinets’ ethos and the creative brilliance of Amusement Park Entertainment. The advertisement transcends being a mere showcase of furniture; it is a narrative that speaks to the hearts and homes of the audience, inviting them to embrace a lifestyle that Dasos Cabinets represents.
As Dasos Cabinets unveils its first store to the Indian market, accompanied by the star power of Naga Chaitanya and the creative prowess of Amusement Park Entertainment and PAD Integrated Communications, it’s not just a store opening – it’s an invitation to experience lifestyle and luxury like never before. Get ready to redefine your living spaces with Dasos Cabinets, where creativity meets functionality in every piece.
The campaign has gone live with the movie Guntur Karam in the theatres.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
