MAM
Amul launches new version of its signature song with Big FM
MUMBAI: Amul has launched a three-minute unedited version of its signature folk song titled ‘Mero gaam kathapare‘.
Through a month-long campaign, the song will be marketed across multi-media vehicles. It will premiere on Reliance Broadcast Network‘s media network across radio, television, out-of-home (OOH) and digital.
Celebrating women empowerment and making the video more relevant to the day and age, the new version has music and visuals that showcase ‘Bharat catching up with India like never before‘. The new version is sung by Sunidhi Chauhan.
Gujarat Co-operative Milk Marketing Federation MD RS Sodhi said, “We are extremely happy to be part of this cooperative dairy development movement. It has always been our endeavor to create a positive impact and help enable rural women farmers to become more independent. India‘s milk production has increased from 25 Million MT in 1975 to 125 Million MT today. The video and music is a true depiction of where we were and where we have reached. We are happy to be telling this story of the bonding between rural milk producer and urban consumer to the nation through this campaign.”
Originally inspired by the Shyam Benegal‘s Hindi film named Manthan, the song was conceptualised and first created in 1976 by the Gujarat Co-operative Milk Marketing Federation to celebrate the legendary story of the success of its co-operative movement in the lives of women farmers.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
