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Amul is official sponsor of Sauber F1 Team in India
MUMBAI: Amul is the official partner of Sauber F1 team at the inaugural Indian Grand Prix.
Gujarat Cooperative Milk Marketing Federation MD RS Sodhi said, “Amul’s vision for success through teamwork, technology, speed and innovation matches the core values of Formula 1. For instance, technology has been the driving force for over 6 decades at Amul, be it for breed improvement, IT integration at village level for procurement, processing of milk and for development of several products for the first time in the world like milk powder from buffalo milk in 1960’s to pro-biotic and sugar free ice creams in recent times.”
Lodestar UM business head, brand experience Dhruv Jha said, “The idea was to put Amul on the global pedestal, connect with the youth, bringing out brand attributes of high energy and dynamism. Amul with its wide range of products, majorly focuses on youth and our continuous sport associations only reiterate and create a higher brand recall amongst our target audience. ”
Talking about the first food brand sponsorship of a F1 Team, Sodhi added that milk is the healthiest natural beverage known to mankind since time immemorial. “We could not have lost this opportunity to showcase this to the world at first ever F1 race in India, the largest producer of milk in the world,” he said.
Through the association with Sauber F1 Team Amul is looking to enhance its global brand presence. Currently, there is no food brand associated with any F1 team with on-car presence. Amul logo will appear prominently on the two Sauber F1 Team race cars the rear wing front face and the drivers’ helmets. Several product integrations too are being planned.
Sauber F1 Team CEO Monisha Kaltenborn said, “We are proud that we can announce this partnership with Amul, one of India’s leading brands. Amul products are present in practically every household. Having spent my childhood in Dehradun, India, I have fond memories of Amul, especially the Amul butter.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
