Brands
Amol Parashar joins hands with Yoho as brand ambassador and creative investor
Mumbai: In its endeavor to fortify its scientific feet technological capabilities, Yoho, an Indian footwear brand, has appointed Amol Parashar as the official brand ambassador. The announcement comes with the launch of Yoho’s latest product range – Lofos, which offers a contemporary upgrade to the classic leather shoes based on a twist & turns philosophy with its anti-pain arch flex technology and a native flex sole.
Parashar, who is popular amongst the youth for his work in web shows and films such as Tripling and Sardar Udham, will play a crucial role in promoting the brand’s message of inclusivity and providing comfortable, affordable footwear for all. Having graduated from IIT Delhi and having created a mark for himself in the world of storytelling, Parashar’s role and contribution to Yoho will go beyond just plain endorsement and will involve collaborating creatively with the team to tell the story of the brand in an innovative and effective manner.
Announcement Post :
“We are thrilled to have Amol Parashar join our team as an ambassador for our brand”, said Yoho co-founder Prateek Singhal. “At Yoho, we believe that everyone should have access to high-quality, comfortable footwear, regardless of their size, shape, or budget. Given Amol’s popularity and connection with the Indian audiences, we will be creating exciting opportunities with him to deeply engage with our consumers. He perfectly resonates with the Yoho vibes of being comfortable in your own skin. As the face of our latest launch – Lofos, Amol personifies our vision to offer ‘one shoe that fits all looks’. By innovating the classic leather shoes, our premium leather loafers offer a round-the-clock footwear that is 100 per cent flexible and wrinkle-free. We are confident that the association will further drive our approach towards fitness and lifestyle in India and make Yoho a mainstream brand.”
Parashar said, “This is truly a synergistic association. To me, Yoho Footwear is a trustworthy forward-looking brand and aims to make comfortable footwear affordable for all, something that truly resonates with me. In my own life, I am driven by innovation and boldness without ever compromising on quality. I see the same values in Yoho’s products and people. I’m looking forward to being a part of the next stage of Yoho Footwear’s growth, expansion and success. I have tried their Lofos, and they don’t lie when they say you can twist and turn it to the T, which makes me super excited to be onboard.”
Commenting on the association, Yoho co-founder Ahmad Hushsham stated, “We are excited about the brand partnership as we feel Amol’s vibrant and “in his zone” appeal perfectly matches our brand’s key attributes. We feel there is a considerable opportunity to expand our consumer base in the OTT generation and this partnership will certainly fuel our growth in a significant manner.”
Yoho will work with Parashar to develop and promote a range of inclusive footwear options, developed through technologies like their Footpharma footbed and Archflex arch support system. The latest range of leather loafers, Lofos, is built with a shape-shifting and sole-soothing native flex technology that adapts to the customer’s specific feet size in 15 hours. Founded in 2021, Yoho has already sold 1,00,000+ pairs of footwear after coming out of stealth mode four months back, with just three products – Bubbles, Waves, and Breeze. The products designed with orthopedic ergonomics are available for both men and women across all top e-commerce platforms.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
