Brands
Amol Parashar invests in Nisaki Gin as strategic stakeholder
Actor shifts from endorsements to ownership with colour-changing craft gin
MUMBAI: Actor Amol Parashar has taken a spirited new turn off screen, investing in premium liquor label Nisaki Gin as a strategic stakeholder. The move marks a clear pivot from brand ambassador to brand believer, signalling a more hands-on chapter in how the actor engages with businesses.
Best known for his performances in the web series Tripling, the historical drama Sardar Udham, and the streaming title Gram Chikitsalay, Parashar has steadily built rapport with younger audiences. An IIT Delhi graduate, he pairs creative instinct with analytical rigour, and says he prefers partnerships rooted in conviction rather than mere visibility.
That thinking found a match in Nisaki Gin, a homegrown label that quite literally changes colour. The spirit shifts hues when mixed with tonic or citrus, turning every pour into a small spectacle. It is chemistry with character, and a conversation starter in a glass.
“Transformation has always been central to my journey as an actor,” Parashar said. “What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. India’s premium spirits space is at an interesting inflection point, and I see this as a long term journey rooted in culture, quality and conviction.”
The brand is built around the philosophy ‘Love Every Hue’, celebrating nuance and layered experiences. In a market where identity and taste are increasingly fluid, the gin’s shifting shades mirror the evolving preferences of modern consumers.
Founder Sanchit Agarwal believes the partnership goes beyond capital. “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just investment, but insight as we grow across key markets,” he said.
India’s premium gin segment has gathered pace in recent years, buoyed by curious drinkers and the rise of craft labels. With Parashar now on board, Nisaki appears ready to raise a glass to its next phase, proving that sometimes the most interesting transformations happen off screen.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
