MAM
Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP
Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to L&K Saatchi & Saatchi EVP and head – North and East Atin Wahal.
Sreedharan’s mandate at L&K Saatchi & Saatchi will be to drive new business growth and enhance agency-client partnerships in the region, said the statement.
“I am thrilled to have Amitabh on board. It’s great to have someone on the team who will start firing from day one,” commented Atin Wahal. “He belongs to a rare breed of advertising professionals who are actually brand custodians in the true sense. His integrated approach to brand management is a much-needed ask from all clients and I am sure he will be able to leverage ‘Power of One’ for our clients very effectively.”
Sreedharan’s professional journey spans over 18 years and has worked with agencies such as McCann, Scarecrow M&C Saatchi, Lowe Lintas and Ogilvy. Over his two-decade stint, he has played a key role in managing brand and communication initiatives for multiple businesses across agencies.
“I am excited to begin my journey with the team at L&K Saatchi & Saatchi. The leadership team and a coherent vision in the last two years has made it one of the fastest-growing integrated agencies in the industry,” said Amitabh Sreedharan. “I am looking forward to bringing in my experiences to amplify the results envisioned by the leadership team of Paritosh Srivastava & Atin Wahal and augment the agency’s momentum.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
