MAM
Amitabh Sreedharan joins L&K Saatchi & Saatchi as VP
Mumbai: The Gurugram office of L&K Saatchi & Saatchi has announced the onboarding of Amitabh Sreedharan as vice president. In this role, he would report to L&K Saatchi & Saatchi EVP and head – North and East Atin Wahal.
Sreedharan’s mandate at L&K Saatchi & Saatchi will be to drive new business growth and enhance agency-client partnerships in the region, said the statement.
“I am thrilled to have Amitabh on board. It’s great to have someone on the team who will start firing from day one,” commented Atin Wahal. “He belongs to a rare breed of advertising professionals who are actually brand custodians in the true sense. His integrated approach to brand management is a much-needed ask from all clients and I am sure he will be able to leverage ‘Power of One’ for our clients very effectively.”
Sreedharan’s professional journey spans over 18 years and has worked with agencies such as McCann, Scarecrow M&C Saatchi, Lowe Lintas and Ogilvy. Over his two-decade stint, he has played a key role in managing brand and communication initiatives for multiple businesses across agencies.
“I am excited to begin my journey with the team at L&K Saatchi & Saatchi. The leadership team and a coherent vision in the last two years has made it one of the fastest-growing integrated agencies in the industry,” said Amitabh Sreedharan. “I am looking forward to bringing in my experiences to amplify the results envisioned by the leadership team of Paritosh Srivastava & Atin Wahal and augment the agency’s momentum.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
