Brands
Amitabh Bachchan’s Legend 1942 partners with Smytten
Mumbai: Smytten, India’s largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with the sensational brand, Legend 1942. Armed with a firm grasp on the pulse of India and in partnership with seasoned fragrance makers, none other than the iconic Amitabh Bachchan has lent his vision to the art of perfumery at Legend 1942 to introduce gender-fluid, handcrafted, luxe perfumes that genuinely celebrate the soul of our nation.
Starting today, fragrance enthusiasts will have the unique opportunity to experience the exquisite range of Legend 1942 perfumes on Smytten. The brand seamlessly blends traditional craftsmanship with contemporary sensibilities, creating timeless yet modern scents.
Smytten, the preferred destination for lifestyle trials & sampling, offers consumers the chance to discover and try a curated selection of trial packs from the comfort of their homes. Smytten will showcase six perfumes from Legend 1942 in trial sizes on its platform, allowing customers to experience the brand’s unique fragrances at minimum cost. The customers can try all six fragrances on Smytten and experience the rich notes, captivating blends and exceptional longevity that make Legend 1942 perfumes a true masterpiece.
“We are beyond thrilled to partner with Legend 1942 for an exclusive trial & sampling activation. We have observed a 100 per cent growth in purchase frequency for fragrances in the last year, with 53 per cent of fragrance shoppers opting to purchase post-trial (online/offline). This shows a huge demand for premium fragrances in India, and we are happy to bring more brands to our customers. We believe this partnership will be a great success, and we look forward to working with Legend 1942.” Said Smytten co-founder Swagata Sarangi.
Legends 1942 has already made a name for itself with its exceptional fragrances. The partnership with Smytten allows it to reach out to and build a larger consumer base. The perfume portfolio ranges from earthy, smoky, and vibrant to floral, spicy, and warm to woody, bold and intense, ensuring that every individual has multiple options to choose from.
” Bachchan and I are elated to announce the launch of Legend 1942 on Smytten. It’s our dream and vision that will now be enjoyed by a wider audience. Get your hands on one of our exquisite perfumes and experience the sheer exuberance of Legend 1942. We couldn’t be prouder of this collection and can’t wait for you to experience it for yourself.” said ” Legend 1942 co-founder & CEO Anuradha Sansar.
Immerse yourself in the luxurious experience of these homegrown, long-lasting, tailor-made fragrances for individuals who appreciate refinement and sophistication. The perfume portfolio will be available on Smytten for trial and purchase.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
