MAM
Amit Rathi hangs up his boots at Digital Turbine after nine years
MUMBAI: Every book, no matter how extraordinary, must one day close to make way for a new tome.
Amit Rathi, with over 20 years of expertise in digital media and advertising, is stepping down from mobile advertising platform Digital Turbine as country manager -south Asia after an illustrious tenure spanning eight years and 10 months. His departure is both bittersweet and inspiring-a poignant goodbye to a journey marked by relentless innovation, transformative teamwork, and collaborations that shaped the future of the industry.
During his time at Digital Turbine, Rathi witnessed the transformative evolution of the organisation, from its beginnings as Opera Mediaworks to its transition into AdColony, and finally its integration into Digital Turbine. His leadership played a pivotal role in driving the company’s growth, particularly across the Asia-Pacific (APAC) region, where he built strong partnerships with leading agencies, brands, and publishers.
He extended his gratitude to the APAC team for their camaraderie and dedication, “A special thank you to the Digital Turbine APAC team for your unwavering support—you made this journey truly special.”
He also acknowledged the invaluable trust and collaboration of clients, agencies, and partners, “A heartfelt thank you to all the clients, agencies, partners, and brands I had the privilege of working with. This journey would have been incomplete without your trust and collaboration.”
Rathi’s tenure at Digital Turbine saw the company emerge as a leader in delivering innovative mobile advertising solutions, leveraging technology to connect brands with audiences globally. He played a vital role in driving revenue growth, expanding market presence, and fostering a culture of excellence within the organisation..
Prior to his time at Digital Turbine, spent a few of his formative years at Yatra Online, Sify, Rediff.com, Infomedia (formerly Tata Press Yellow Pages) and Integrated Databases (India Today goup) when they were all in their glory days.
As he embarks on the next phase of his career, Rathi expressed excitement for future challenges and opportunities. His extensive expertise in strategic planning, market development, and team leadership positions him as a formidable force in the evolving digital landscape.
The question being asked, however, is: what’s he going to do next?
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
