Brands
Amit Ganorkar gets back to Tata AIG General Insurance as MD & CEO
MUMBAI: He’s ensured his career by being in the insurance business for most of it. Amit Ganorkar left Tata AIG General Insurance in Mumbai after a three year and a half year stint between December 2019 and April 2023 as president & chief operating officer to join Royal Sundaram General Insurance in Chennai as its managing director.
A year and eight months later Amit is back in Mumbai to his previous organization – Tata AIG as its managing director & CEO. With 20 plus years in the general insurance industry being exposed to sales, distribution, product, marketing operations, and technology, it’s good he has got to the top.
He even took a shot at turning entrepreneur by raising capital and applying for general insurance licence, something which kept him pre-occupied for two and a half years between August 2017 and December 2019.
The bachelor of engineering graduate from VJTI Mumbai, and an MBA in marketing, was the chief marketing & distribution retail business officer at Reliance General Insurance for nearly four years between October 2013 and August 2017 , the second longest time he had worked with any firm. The longest duration for him was when he was with ICICI Lombard General Insurance for 10 years and one month, from which he exited as a national sales manager direct sales in 2013.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
