MAM
American Tourister unveils a new brand campaign ‘Survive the World’
MUMBAI: American Tourister has unveiled a new brand campaign, ‘Survive the World‘.
The campaign is has been released as a music video on television in from September 24th following a release in cinemas nationally by the 2nd week of October.
Taking a step forward from its previous campaigns ‘Survive Mumbai‘ and ‘Survive Istanbul‘, American Tourister‘s new campaign ‘Survive the World‘ completes the trilogy of the survival theme.
Created in the rugged terrains of Jodhpur ‘Survive the World‘ captures a roller coaster ride enroute a thrilling journey.
Conceptualised by Ravi Deshpande from Contract Advertising, the new brand campaign depicts the regular travel woes in a typical congested city anywhere in the world.
The film showcases a tourist, who is caught in traffic frenzy on the way to the airport. With his 4-wheeler American Tourister luggage in tow, the tourist sets off on an enthralling escapade across the city to reach his destination in time.
American Tourister marketing director Sudip Ghose says, “American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
