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American Swan ropes in Sidharth Malhotra as brand ambassador

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MUMBAI: AmericanSwan.com, an online fashion brand for youth, has roped in Bollywood star Sidharth Malhotra as its brand ambassador.

 

Malhotra has a huge fan following and has established his stardom status with films like Student Of The Year, Hasee Toh Phasee and Ek Villain. The actor will lend his youth appeal and popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories – ‘As Original.’

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Malhotra said, “Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at pr?t prices.”

 

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American Swan Lifestyle Company director and CEO Anurag Rajpal added, “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth and style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.

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MAM

Dish TV shareholders approve three independent directors

99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.

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MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.

The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.

Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”

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With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.

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