MAM
American Swan ropes in Sidharth Malhotra as brand ambassador
MUMBAI: AmericanSwan.com, an online fashion brand for youth, has roped in Bollywood star Sidharth Malhotra as its brand ambassador.
Malhotra has a huge fan following and has established his stardom status with films like Student Of The Year, Hasee Toh Phasee and Ek Villain. The actor will lend his youth appeal and popularity to promote American Swan’s latest fast-fashion, youth collection of apparel and accessories – ‘As Original.’
Malhotra said, “Today, all of us want to dress smart and maintain our own distinctive style, as dressing is all about expressing our individuality. My generation looks forward to new trends and fast-moving styles. I am happy to be associated with American Swan, a promising online fashion brand that is young, fresh and stylish and offers high-street fashion at pr?t prices.”
American Swan Lifestyle Company director and CEO Anurag Rajpal added, “We are pleased to announce Sidharth Malhotra as the new face of our brand. Through our partnership with Sidharth, a hugely popular youth and style icon, we will be able to positively engage with the young people across the country. Sidharth is a heartthrob among teens & his innate style, effervescence and liveliness go very well with the core attributes of our brand.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
