Ad Campaigns
American Oncology Institute launches #VoiceofVictory campaign on World Cancer Day
Mumbai: On the occasion of World Cancer Day, American Oncology Institute (AOI) South Asia’s chain of cancer hospitals launches its campaign, #VoiceofVictory, echoing the theme “Close the Care Gap”. In a world rife with challenges, setbacks, and obstacles, the essence of victory often lies hidden behind narratives of courage, determination, and positivity. With #VoiceOfVictory, AOI aims to unveil and celebrate stories that propel individuals towards triumphs, emphasising the transformative power of resilience and a positive mindset.
Cancer patient narratives have established themselves as a way of providing information and education but also as an effective approach to improving coping with the disease. As part of the campaign, AOI is releasing a film in collaboration with a young cancer survivor and influencer. This film showcases a positive story and shares hope with thousands who are fighting cancer, resonating with the theme of World Cancer Day. AOI’s commitment to fighting against cancer extends beyond clinical excellence, technological advancements, and passionate care, as it takes a proactive step towards amplifying stories of triumph over adversity.
Cancer survival stories can help patients to better cope with psychological challenges due to cancer. Through #VoiceofVictory, they strive to bridge the care gap by offering hope, encouragement, and solidarity to those battling cancer. By sharing stories of resilience and triumph, AOI aims to uplift and empower individuals on their journey towards healing and recovery.
Amidst the overwhelming challenges of cancer, #VoiceofVictory serves as a guiding light, illuminating the resilience of the human spirit in overcoming adversity. This campaign’s alignment with the central theme of ‘Close the Care Gap’ emphasises its commitment to addressing not only the physical aspects of cancer treatment but also the emotional and psychological well-being of patients and their families.
In a holistic approach to closing the care gap, the AOI, Nagpur launched the varian halcyon E advanced radiotherapy machine, the first of its kind in the Vidarbha region. In tandem with the campaign, AOI organised a series of above-the-line (ATL) and below-the-line (BTL) activities across its 16 units in India.
Events included cancer screening camps, awareness sessions, walkathons, and health check-up camps, drawing participation from diverse stakeholders such as social groups, NGOs, IMA doctors, media personnel, and the general public. Chief Guests like Uttam Singh (DC Hisar) and DGP R R Swain IPS Jammu and Kashmir graced the occasions, emphasising the significance of cancer awareness. Panels, talks by experts like Dr Trivikrama Rao and Dr Mohan Lal, and felicitations for NGOs and cancer survivors were integral parts of the events.
These efforts align with AOI’s commitment to holistic cancer care and their campaign, #VoiceOfVictory. This campaign resonates with the central campaign ideas of #AOICancercare and #Wejourneywithyou, reaffirming AOI’s commitment to accompanying patients every step of their cancer journey.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
