MAM
AME: Ogilvy wins three gold
MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side.
While Ogilvy won top honours with three gold, BBDO India took home one gold.
Ogilvy & Mather‘s ‘BlackBerry boys‘ won gold in the category of best insights/strategic thinking; its ‘how we sold chocolate bars equaling more than 2.5 times the Great Wall‘ and ‘how ringing the bell can reduce violence against women‘ were recognised in best insights / strategic thinking group.
The agency also won three silvers and one bronze.
BBDO India‘s ‘W.A.L.S. – women against lazy stubble‘ campaign was omnipresent.
This project won five awards in different categories, with one gold, one silver and three bronze awards.
It won a gold metal in the category of best marketing campaign for national brand development.
Mindshare India‘s ‘use mobile save paper‘ campaign won two metals with a silver in most effective use of interactive marketing category and one bronze given in the most effective use of eco/green marketing group.
The evening‘s most celebrated, Platinum award, went to Clemenger BBDO & Proximity, Melbourne for its campaign called ‘how hiding a restaurant proved that Yellow Pages worked better than ever – The Hidden Pizza Restaurant‘. The project was executed for Sensis – Yellow Pages Australia.
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Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
