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AME: Ogilvy wins three gold
MUMBAI: Indian agencies were placed well at the 9th edition of Asian Marketing Effectiveness Awards, with all the 19 shortlists being on the winning side.
While Ogilvy won top honours with three gold, BBDO India took home one gold.
Ogilvy & Mather‘s ‘BlackBerry boys‘ won gold in the category of best insights/strategic thinking; its ‘how we sold chocolate bars equaling more than 2.5 times the Great Wall‘ and ‘how ringing the bell can reduce violence against women‘ were recognised in best insights / strategic thinking group.
The agency also won three silvers and one bronze.
BBDO India‘s ‘W.A.L.S. – women against lazy stubble‘ campaign was omnipresent.
This project won five awards in different categories, with one gold, one silver and three bronze awards.
It won a gold metal in the category of best marketing campaign for national brand development.
Mindshare India‘s ‘use mobile save paper‘ campaign won two metals with a silver in most effective use of interactive marketing category and one bronze given in the most effective use of eco/green marketing group.
The evening‘s most celebrated, Platinum award, went to Clemenger BBDO & Proximity, Melbourne for its campaign called ‘how hiding a restaurant proved that Yellow Pages worked better than ever – The Hidden Pizza Restaurant‘. The project was executed for Sensis – Yellow Pages Australia.
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MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
