MAM
Ambuja Cements’ Hospital innovates rural healthcare
Mumbai: Ambuja Cements, the cement and building material company of the diversified Adani Group, has gone beyond its traditional role of constructing buildings to actively contribute to community development in a significant manner. An exemplary instance of this commitment is evident through Ambujanagar Multispecialty Hospital (AMH), where a remarkable case involving the treatment of multiple abnormally sized fibroids in a patient was successfully undertaken.
Kailashben Kachadiya, a 45-year-old woman, sought medical attention at the gynaecology outpatient department of Ambujanagar Multispecialty Hospital, Gujarat, with complaints of lower abdominal pain and a sense of heaviness. A subsequent ultrasound examination revealed a complex and atypical medical condition characterised by multiple fibroids, including a substantial fundal fibroid. These findings indicated an abnormal enlargement of the uterus, comparable to that observed in a woman seven months into the pregnancy, leading to considerable discomfort and pain for Kachadiya. Under the meticulous care of gynaecologist Dr Hetal Gohil and with the unwavering support of the entire operating theatre staff, the surgical procedure was executed successfully by leveraging the expertise of the AMH medical team.
Ambuja Cements commends the unwavering commitment of Ambujanagar Multispecialty Hospital’s doctors and staff in effectively managing an extraordinary case highlighting the significance of accessible healthcare in rural communities where specialised medical intervention and the overall well-being of the community seamlessly converge. This, in turn, has also led to the multispecialty hospital becoming the beacon of hope for the local population seeking top-notch medical care, eliminating the need for arduous journeys and costly accommodations.
Ambuja Cements proudly embraces its role in fostering community development that extends beyond construction. Its ongoing efforts continue to enrich lives and make a positive impact through healthcare accessibility. This initiative stands as a testament to the brand’s unwavering dedication to comprehensive advancement and the sustainable growth of the communities it serves.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
