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Amazon to hire 8,000 direct workforce in India this year
Mumbai: Amazon has announced its plans to hire more than 8,000 direct workforce across 35 cities in India this year, across corporate, technology, customer service and operations roles.
The global e-commerce giant has embarked on a hiring spree recently and this latest announcement comes on the back of its plans to hire 55,000 people worldwide, announced earlier.
“We have more than 8,000 direct job openings across 35 cities in the country, including cities like Bengaluru, Hyderabad, Chennai, Gurgaon, Mumbai, Kolkata, Noida, Amritsar, Ahmedabad, Bhopal, Coimbatore, Jaipur, Kanpur, Ludhiana, Pune, Surat. These job opportunities are spread across corporate, technology, customer service, and operations roles,” Amazon HR leader – corporate, APAC, and MENA Deepti Varma told PTI.
Varma added that the company is also hiring for machine learning applied sciences and roles in support functions like HR, finance, legal, among others.
She said the e-tailer aims for 20 lakh job openings, both direct and indirect, by 2025, and has already created 10 lakh direct and indirect jobs in India. “Even during the pandemic, Amazon gave jobs to three lakh people, both direct and indirect, and made the entire hiring process virtual,” she stated.
Meanwhile, as Amazon is growing in India and has plans to hire in big numbers, the company plans to showcase itself as an exciting place to work through its first-ever Career Day in India on 16 September.
This virtual and interactive event will bring together Amazon leadership and employees to share what makes the company an exciting workplace, what it is like to work here and how the company is steadfast in its commitment to help India unleash its true potential in the 21st century, Varma said.
Besides, she said, the multiple global and India-focused sessions in the event, 140 Amazon recruiters will conduct 2,000 free, one-on-one career coaching sessions with job seekers across the country.
The recruiters will offer advice on how to approach the job search process effectively, resume-building skills, and interview tips that will help candidates in their search for the right jobs, she said.
Currently, Amazon employs over one lakh professionals across diverse areas like engineering, applied sciences, business management, supply chain, operations, finance, HR to analytics, content creation and acquisition, marketing, real estate, corporate security, video, music and many more, Varma said.
India is the second-largest technology hub for Amazon with Indian talent innovating for not just India, but also globally, noted Varma, while adding, “We are just getting started, and we are seeking passionate builders out there to join us in this once-in-a-lifetime opportunity to digitally transform India.
“This Career Day, we look forward to sharing our long-term commitment to tapping into India’s potential in the 21st century, and career opportunities to empower and enable this legacy,” said Amazon India, global senior vice president and country head, Amit Agarwal in a statement.
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GUEST COLUMN: How strategy and creativity drives ROI in digital campaigns
Why engagement, AI, and integrated strategy are redefining ROI in digital campaigns
MUMBAI: As digital marketing matures, the benchmarks of success are undergoing a fundamental shift. Reach and visibility, once the primary indicators of campaign performance, are no longer sufficient in a landscape defined by fleeting attention spans and evolving consumer behaviour. Today, brands are being challenged to move beyond surface-level metrics and focus on meaningful engagement, relevance, and long-term impact. ForAkhil Nair, founder and CEO at BigTrunk Communications, this transition from visibility to value reflects a deeper change in how campaigns are conceived, executed, and measured. In this piece, Nair explores why traditional metrics fall short, how AI and integrated thinking are reshaping campaign effectiveness, and why creativity, context, and agility are essential to driving real return on investment in modern digital campaigns.
The shift from visibility to value
For a long time, digital campaigns were judged by how many people saw them. If lots of people looked at it and the numbers were good, it meant things were going well. Impressions and clicks were what mattered. Over time, that didn’t feel like enough. Just because someone sees something doesn’t mean it makes an impact. People scroll through content quickly and often do not really notice what they have just seen. This has changed how we think about campaigns today.
There has been a shift in how brands look at this. It is not just about reaching people, but also about what happens after that, whether someone stops, engages, or remembers the brand later. That is what matters more. This moves the focus from visibility to value.
Some metrics we have relied on for years do not tell the full story. A campaign can reach a large audience and still fail to create a real connection. On paper, it may look strong, but in reality, it does not do much. That is why engagement and intent have become more important, especially whether people are interacting with the content or simply scrolling past it. Even small actions, like spending a few extra seconds or clicking through, matter more.
AI is helping brands understand how people behave and interact with them. It helps brands make better decisions so they can create campaigns that truly connect with people, not just reach a large audience. AI can also predict what will be popular and help refine campaigns, which makes marketing more effective. This allows marketing teams to focus more on generating ideas. In this way, AI supports both creativity and strategy.
Why integration and context matter
Another important factor is how well everything comes together. Campaigns often fall short when strategy, media, and creative are developed separately, because that lack of alignment is noticeable. When everything is aligned from the start, the campaign feels more natural and the message comes through clearly. It also fits better within the platform where it appears.
This matters because people behave differently across platforms. The way someone watches a video is not the same as how they search or read longer content. These differences may seem minor, but they can significantly impact performance. Paying attention to context helps campaigns feel more relevant and effective.
Creativity, agility and long-term impact
There is a common assumption that performance-driven campaigns leave little room for creativity, but that is not the case. The most effective campaigns often feel simple and real. People tend to ignore anything that feels overly polished or forced. Instead, they connect with content that feels familiar and relatable, something that reflects how they think or speak.
At the same time, campaigns do not always go as planned. Audience behavior, trends, and platform dynamics can shift quickly. What works initially may stop working later. That is why it is important to continuously track performance and make adjustments. Small changes over time can improve outcomes, and campaigns that stay flexible tend to perform better.
While short-term results matter, consistency over time plays a bigger role. When a brand shows up in a relevant and consistent way, it builds familiarity. Over time, that familiarity turns into trust.
Digital marketing has evolved, and expectations have evolved with it. Visibility still matters, but it is no longer enough on its own. What truly drives impact is whether a campaign connects, leaves a lasting impression, and leads to action. Being seen is easy, but being remembered is what really counts.
